Advice gap or engagement problem
In 2025/26, 1,047,008 pension plans were accessed for the first time. Only 30.8% were accessed with regulated advice, broadly unchanged on a year earlier (FCA, 24 September 2026). Technology alone will not close that gap. The sharper question is less whether advice exists and more whether people use any help at all.
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Disclosure: what patients do not tell doctors
Scottish Widows surveyed 1,001 UK investors with at least £100,000 to invest (March 2026). Some 23% had gone against their adviser’s recommendation, and 34% of those said they had withheld information the adviser needed. Medicine has studied what patients keep from their doctors for years. Financial advice can learn from it.
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Targeted Support has arrived
On 6 April 2026, Targeted Support became a regulated activity in the UK (FCA rules in COBS 9B). Authorised firms can now make suggestions to groups of consumers who share common needs, between generic guidance and full advice. The rules are live. The test is whether firms can turn them into journeys customers understand and act on.
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